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Twitter’s Future Looks Bleak

Even if you are not on Twitter, you have likely heard about it a time or two. Twitter has quickly risen in popularity in the social media world, joining the ranks of some of the most visited websites on the globe, including Facebook and Amazon. It was even predicted that Facebook will one day overtake Facebook. However, Twitter faces a few challenges it must overcome in order to have a promising future, according to Eric Schiffer of Reputation Management Consultants.

Reaction has been huge to Twitter’s plans to expand its “Tweet” character limit from 140 characters to a whopping 10,000 characters as soon as March 2016. Some people have protested the change, claiming that Tweets should really be short and sweet. Instead, many Twitter users have requested that the company add the feature of an “edit” function.

According to Eric Schiffer of Reputation Management, Twitter has decided to increase its Tweet character count simply because it is trying to expand its user base in any way it can. The company is currently in trouble because its number of users really has not grown; in fact, its stock price has dropped by more than 50 percent in the past year. Twitter’s biggest problem is that its social media site is hard to use for most users; Eric Schiffer said he determines an application’s usability based on what he calls “the grandmother test”: If the app would be too hard for his grandmother to use, then it is not user-friendly enough.

Admittedly, millennials and Generation Xers are currently the most likely demographics to use Twitter. However, at this point, Twitter is trying to draw all users possible. Changing the character account might, in fact, work. However, Eric Schiffer said he does not think it will make that much of a difference, as people will still have to push a button to see a long message–something they may not be willing to do in today’s fast-paced society.

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